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In August 2010, Newsweek was sold to audio industry businessman Sidney Harman for $1, plus the assumption of liabilities. With these revenue declines, the magazine had an overall loss of $6 million in 2007 (before pension credits), which ballooned to $56 million in 2009. Its revenues plummeted 38% in that three-year period, according to internal Newsweek documents. Between 2007 and the end of 2009, when the magazine was still owned by the Washington Post Co., Newswee k reduced its total staff by 33%, according to Pew Research analysis of the magazines’ staff boxes. But for Newsweek, the past few years have been especially tumultuous.
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The news magazine genre in general has faced a difficult time transitioning to the digital space. “Newsweek is a powerful brand,” she wrote, “but its demands have taken attention away from The Daily Beast.” Editor-in-chief Tina Brown confirmed this in a memo on Wednesday, May 29. It would be the magazine’s second sale within a three-year period that included a merger with The Daily Beast and the decision to cease publishing a print edition.
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It’s also an illustration in denial, even as the casket is closing on the long-dead corpse of the lifeless magazine. It’s the height of hubris for Newsweek to now claim the Lewinsky story was their scoop when they passed on it and allowed themselves to be scooped by Drudge and the Washington Post three days later. What are we missing here? At this point, every 1st year journalism school (they still have journalism schools, don’t they?) student knows that Newsweek SPIKED Isikoff’s story and Matt Drudge is the man who faced the vindictive wrath of the Clinton White House (and the entrenched journalism club in Washington and New York) and broke the story that became the biggest blockbuster in a generation. The title of his article is a brilliant example of complete and total denial: Monica Lewinsky: The Inside Story of an Epic Newsweek Scoop In its final print issue, Newsweek finally allows reporter Michael Isikoff to write about the story completely unfettered.
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